pASSION pROJECT | semi-custom solutions

A “We Got You” Process That Brings Your Vision to Life.

What started as a creative experiment has evolved into a next-level aesthetic experience we can’t get enough of.

At Johari Avenue, our Passion Projects are built for those who want their brand to make a serious statement. Forget the cookie-cutter approach—our process is all about capturing your vibe and amplifying it. With a sneak peek of your brand's future look and a chance to deep-dive into custom design elements, we ensure your brand’s personality shines from every angle. From designing immersive photoshoots to building a cohesive website, we craft with care and creative energy that’s unmistakably authentic.

Your Brand's Bestie Here

How It Works

Vibe Check

Once we get your application, we’ll review it then set up a call to connect, share our vision, and get the full lowdown on your goals. We’re here to hear your story and explore what makes your brand unique.

Perfect Fit? Let’s Go!

If it feels like a match made in design heaven, we’ll lock in the details. Our team will send over a proposal covering the project breakdown, timeline, and the magic we’re about to create together.

Dream It. Design It. Done.

We go all-in on making your brand unforgettable. From nailing the aesthetic to refining every tiny detail, we’re all about bringing your ideas to life with major impact. You’ll get a brand that’s fresh, authentic, and ready to wow.

Live Earthy
Bold Nostalgia
Playfulness Flair
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Intentional / Refined / Organic

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our vision

This aesthetic is perfect for brands and entrepreneurs seeking to embody a natural, serene, and grounded essence. Ideal for wellness retreats, skincare lines, eco-conscious businesses, organic food brands, and lifestyle coaches, this look captures a sense of calm and mindfulness. It appeals to those who value slow living, intentional choices, and the beauty found in everyday simplicity.

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color, Typography, and style

The color palette features warm neutrals, soft greens, earthy browns, and light, sunlit shades, evoking a sense of tranquility and connection to nature. The typography leans toward elegant serif fonts paired with relaxed, hand-drawn scripts, emphasizing authenticity and warmth. The style highlights natural textures like linen and wood, organic shapes, and soft shadows, creating an atmosphere that feels both timeless and inviting.

creative direction

Our approach prioritizes minimalism and organic beauty, focusing on the interplay of light and shadow to tell a story of quiet moments and deep reflection. We use muted colors and natural textures to create visuals that feel harmonious and effortless. Photography will capture candid, sun-kissed scenes, while design elements will reflect the calm, meditative quality of nature. This aesthetic invites the audience to pause, breathe, and be present in the simple, grounding moments.

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Bold / Nostalgic / Authentic

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our vision

This aesthetic is designed for brands that are rooted in authenticity and grounded inspiration. It’s ideal for those looking to blend traditional values with a modern twist, from lifestyle influencers to faith-based organizations, coffee shops, wellness brands, or even artisanal product lines. It serves as the perfect backdrop for storytelling that connects deeply with your audience, making them feel inspired, comforted, and empowered.

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color, Typography, and style

The color palette is earthy and nostalgic, featuring rich greens, deep mahoganies, warm tans, and classic, muted shades. These tones evoke a sense of calm, heritage, and sophistication while staying adaptable for a range of applications. The typography mixes bold, impactful typefaces with elegant script fonts to create a striking balance between strength and grace. The style embraces textures reminiscent of wood grain and retro graphics, giving off a sense of both familiarity and timelessness.

creative direction

Our creative approach is rooted in the idea of creating with intention and capturing timeless moments that resonate across generations. We focus on clean yet expressive design elements, merging traditional iconography with modern layouts. Visual storytelling will be anchored in deep, comforting tones and textures that draw people in and make them feel part of something enduring. We prioritize authenticity and human connection, translating into visuals that are warm, inviting, and full of purpose.

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Playful / Vibrant / Retro

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OUR VISION

Imagine your brand as the spark that lights up a room, effortlessly blending nostalgia with a fresh, vibrant energy. This aesthetic is perfect for brands that want to stand out and captivate. Whether you’re in fashion, food and beverage, tech, or creative services, this look will position you as a bold and culture-savvy leader. It’s for the entrepreneurs and visionaries who want to be remembered, whose brands are about fun, bold moves, and creative expression.

apply for this aesthetic
color, Typography, and style

This aesthetic embraces vivid hues that evoke playful, retro vibes while staying rooted in a modern palette that feels both current and striking. We use rich tones like deep reds, lush greens, and mustard golds, paired with softer neutrals to keep things balanced and sophisticated. The typography is a nod to the past, featuring bold, funky display fonts and sleek sans-serifs for body text, creating a juxtaposition that feels familiar yet completely fresh. Our style emphasizes layered, eye-catching visuals that invite your audience to stop, look, and engage.

creative direction

We take a bold, unapologetic approach to design, combining vintage inspiration with today’s trending elements. Expect compositions that are daring and experimental, utilizing striking color contrasts, playful typography arrangements, and immersive visual storytelling. Our design philosophy is about creating an unforgettable brand presence that feels like a time capsule of everything we love about the past, made new. We’re here to help your brand express itself fearlessly and connect deeply with a generation that values creativity, authenticity, and vibrancy.

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Frequently Asked Questions

How are semi-custom projects created?

Semi-custom projects at Johari Avenue are crafted from moments of pure inspiration. We take these initial bursts of creativity and refine them into exclusive designs tailored to fit the essence of your brand. This means that your project is built on a foundation of innovation and artistry, ensuring your aesthetic feels truly one-of-a-kind.

Are Semi-Custom Projects Exclusive to My Brand?

Yes! Once a semi-custom project is completed and applied to your brand, it becomes exclusive. We believe in giving each client a design that won’t be duplicated elsewhere, maintaining the uniqueness and integrity of your brand’s visual identity.

Can I Handover the Aesthetic to My Team Once It’s Done?

Yes, our goal is to make your brand ready for success, whether you manage it yourself or hand it off to a team. We provide all the necessary files, guidelines, and support needed to ensure a smooth transition, making it easy for your team to implement and maintain the aesthetic we create.

How Do Payments Work for Semi-Custom and Passion Projects?

We offer flexible payment plans to make our services more accessible. Depending on the package, clients can opt for a 4 or 6-month payment structure, with an initial deposit required to reserve your spot. We’re committed to working with you to find a plan that fits your budget while ensuring you receive top-notch design.

Can I Be Involved in the Creative Process?

We love when clients are engaged! While semi-custom projects begin with our vision, we value your input. We provide opportunities for collaboration, feedback, and fine-tuning so the final product feels authentically yours. This partnership ensures that the outcome aligns with your goals and aesthetic.

Do You Offer Creative Direction Beyond Design?

Absolutely! Our creative direction service encompasses more than just visuals. We assist with everything from photoshoot concepts and location recommendations to styling, props, and overall brand storytelling, ensuring a cohesive narrative for your brand.

What Makes Johari Avenue’s Aesthetic Unique?

Johari Avenue is all about bold, purposeful design with a touch of nostalgic flair. We’re inspired by the beauty of slow living, meaningful experiences, and the vibrant energy of the modern world. Our designs don’t just look good; they tell stories and create emotional connections, setting your brand apart in an authentic way.

(  think you're a fit?  )

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